Online marketing is not always cheap. You couild spend thousands of dollars on Pay Per Click (Google Adwords) and thousands of site-targeted dollars (AdBrite), and you could spend thousands just buying text links from individual sites. Trust me, I've spent thousands on advertising.
However, my favorite form of marketing is the free kind. Anything free I like, especially if it helps my business make more money without increasing my advertising costs.
Here are three easy and quick ways to market your website at no additional cost.
1. Free Business Cards
Free business cards are a staple in my advertising arsenal. You can leave them everywhere and give them to anyone. The best part is, they are free! Use them where you want, when you want, and as often as possible. That is the motto I live by whenever I get a shipment of free business cards in the mail.
2. Link Exchanges
Link exchanges used to be a great way of spreading Page Rank and also of sharing visitors. Most people who like a site will bookmark it. After they have read everything they want, they will read the site that you link to. You get the visitors, and share the visitor through a link exchange. They are not so popular now that Google frowns on them.
3. Business card networking
After you have received your free business cards, use them to network with other people. Everytime you meet someone, hand them one of your free business cards. After that, ask for one of their business cards in exchange. If they don't have one, make sure you mention what you do, and the website address that is also listed on your free business card. Free business cards make a great networking tool if you will put them to use. Never forget, they are free, and should not be used sparingly. Use them in any situation you can think of. People will take them home and visit your site when they pull your business card out of their pocket.
With those three free website marketing ideas, your website will not only be more successful, but you won't have to spend any of your hard earned money on marketing!
Friday, January 29, 2010
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